Rolling Stone Ranks the 25 Most Influential Creators of 2025

From streamers and podcasters to OnlyFans models and TikTok megastars, here are the creators shaping the culture of 2025 according to Rolling Stone.

TikTokers are no longer bound to TikTok — they’re in our HBO shows and prime-time sitcoms and Spotify playlists. So what makes a creator influential today?

Here's Rolling Stone's ranked list of the most influential creators of 2025 ↓https://t.co/wdyPTSXx1T

— Rolling Stone (@RollingStone) August 27, 2025 For this list, Rolling Stone has defined it as someone born from the internet. Not a celebrity who jumped on after gaining fame in a more traditional way but who uses their chosen platforms to push conversations.

20) Sabrina Brier, 30 | Comedian
13) Drew Afualo, 29 | Lifestyle Creator
11) Jake Shane, 25 | Comedian
10) Alex Cooper, 31 | Lifestyle Podcaster
09) Camilla Araujo, 23 | OnlyFans Model
07) Mr. Beast, 27| Stunt YouTuber
06) Caleb Hearon, 30 | Comedian
04) Kai Cenat, 23 | Streamer
03) Ms Rachel, 42 | Children’s Entertainer


do you see any of your favorite creators ONTD? who do you think is missing?
the rest of the list at the source