Why YouTube's New AI Tools Are a Game Changer for Creators

Typically, product launches and corporate events are full of flashy slideshows highlighting two or three interesting items. But the Made on YouTube presentation on Tuesday rolled out more than 30 meaningful updates with a single goal in mind: to help serve creators. Take A/B YouTube title testing, just one of the dozens of AI-powered tools the company will be rolling out by the end of the year. "If you talk to a creator, they'll say they spend hours obsessing over six or seven words. We can take that guesswork out and save them time," Amjad Hanif, vice president of creator product . . .