Why Ad Age has launched on Substack

1 month ago 7

Rommie Analytics

Jeanine Poggi, editor in chief of Ad Age, spoke with JSA+Partners Talking Points newsletter about why it has launched a Substack newsletter. Here is an excerpt: Editor-in-Chief Jeanine Poggi says the launch of its Substack was “less about scale” and more about voice, intimacy, experimentation, and showing up where its audience lives. “It started with a question […]
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