Warner Bros. Discovery, Nielsen Strike Multiyear Measurement and Analytics Deal

Warner Bros. Discovery and Nielsen have struck a new multi-year measurement and analytics deal covering the media giant's linear and streaming platforms, the companies announced Thursday. The expanded partnership will see WBD take on new services in 2026 that will tap into Nielsen's advanced audience capabilities. It will continue to use the firm's Big Data + Panel as currency for the upfront and beyond. "At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns' effectiveness," WBD ad . . .