The Neighbourhood Bumped From Its Primetime Slot After Falling Viewing Figures

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Rommie Analytics

Graham Norton pictured with the cast of ITV's The NeighbourhoodGraham Norton pictured with the cast of ITV's The Neighbourhood

Graham Norton’s reality show The Neighbourhood has been pulled from its primetime TV slot just weeks after its big launch.

According to this week’s ITV schedule, The Neighbourhood has been bumped from its regular 9pm slot on Thursdays and Fridays back to 10.45 pm, in a huge blow for the struggling series.

The competition show sees real-life friends and families move into a community to compete against each other for a life-changing amount of money.

In Thursday’s schedule, it’s been replaced by an old episode of Davina McCall‘s Long Lost Family, which originally aired two years ago.

On Friday, meanwhile, the 9pm slot is now occupied by an episode of Beat The Chasers, which was first shown in 2021.

An ITV rep told The Sun: “The full box set of The Neighbourhood is now available to stream on ITVX. Additionally, the show will continue to air in an evening slot on ITV.”

Graham Norton cosies up to a gnome on the set of his new series The NeighbourhoodGraham Norton cosies up to a gnome on the set of his new series The Neighbourhood

Despite its starry presenter, a huge promotional push by ITV and prime-time slot, The Neighbour was met with poor reviews when it premiered towards the end of April, and had reportedly only pulled in 500k viewers by its third episode. 

This follows a trend of poor ratings for recent ITV shows they hoped would rival the success of The Traitors, with Genius Game and The Fortune Hotel also suffering from disappointing viewing figures, and both having since been cancelled by the channel.

Despite its poor performance, Graham had previously spoken enthusiastically about The Neighbourhood, insisting: “It leans into our curiosity about what’s behind closed doors and there’s something really compelling and addictive about seeing the way the existing households interact with each other.

“I thought, ‘I’d watch that’ – and I’d never want to work on something I wouldn’t watch. I thought, ‘this show would hook me!’.”

The Neighbourhood continues at 10.45pm on Thursday and Friday on ITV1, with the full series available to stream on ITVX now.

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