Society 18 CEO on Empowering Content Creators of Color: 'Shift That Mindset'

Over her more than 15 years working in the talent management industry, Pamela Zapata has witnessed Black and Brown content creators undercharge for their services while being overlooked by brands in comparison to white influencers - despite generating higher media value. In an effort to change that narrative, she took matters into her own hands by starting talent agency Society 18. When she launched the creator-focused firm in 2019, Zapata didn't know much about running a business, she told TheWrap. Fittingly, the types of clients that were referred to her were also fresh, determined faces . . .