‘Sicario’ Producer Officially Reveals the “Trojan Horse” Trick That Made the Taylor Sheridan Movie a Hit

Director Denis Villeneuve has come a long way in the decade that he has spent in Hollywood. While he now commands the respect and attention of a massive fanbase, when he was starting in the industry, his breakout movie had to be marketed cleverly to appeal to the broadest possible audience. Villeneuve's second Hollywood film was Sicario, starring Emily Blunt, Daniel Kaluuya, Josh Brolin, and Benicio del Toro. The neo-Western thriller also marked the grand screenwriting introduction of Taylor Sheridan, who'd go on to develop a loyal fanbase himself. Appearing on The Ringer and Puck's The Town podcast, the film's producer, Basil Iwanyk, revealed the stroke of marketing genius that elevated Sicario in the eyes of the audience.