Removed From 1,800 Theaters, Brad Pitt’s 94%-Rated Crowd-Pleaser Becomes a Global Box Office Hit

1 week ago 6

Rommie Analytics

While A24 is successfully bringing younger audiences to theaters with You Can See Everything, older viewers are continuing to show up for Paramount's counter-programmer. The movie in question has delivered an exceptional box-office performance over the last few weeks, and is now on the verge of hitting a massive global milestone. Older audiences tend to take their time when it comes to venturing out for movies, and Paramount has given the new film exactly the kind of theatrical window that would best serve it. The decision to not rush the film out on the PVOD market has paid off, as its solid box-office performance and exceptional audience response will increase awareness ahead of its home-video debut.

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