Prime Video’s Growth Shows Why Amazon May Be TV’s Real Endgame

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The age of streaming has come with plenty of ups and downs. On the one hand, it's seen the birth of iconic series like Stranger Things, Ted Lasso, and The Bear. On the other hand, the rush to make streaming services and develop movie and television projects for them often leads to mixed results, not to mention the dreaded news that a show you're enjoying was abruptly canceled. Perhaps the worst element of the streaming age is "churn": users canceling and renewing their streaming subscriptions in response to rising prices or changes in a streamer's library. One streamer is not only managing to avoid churn, but is quickly becoming one of the top services in the game. Who's the lucky streamer? None other than Prime Video.

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