In a new era for TV, streamers must push out content that will keep viewers tuning in. Netflix used to be the clear victor in this war, but the competition has been surging in recent years. Disney+ and Hulu have merged into one option and are close to surpassing Netflix in total usage, and Prime Video is creeping up on Netflix's overall number of subscribers. Even Apple TV, a fairly new option, has asserted itself in prestige, setting a record at the recent Emmy Awards for most wins by a network in a single night. Netflix has a problem retaining viewers, and a new report confirms why.
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