The streaming landscape evolves as one of Netflix's biggest competitors launches a new division. In the late 2000s, Netflix disrupted the entertainment industry with the launch of its digital streaming service after years defending the DVD-by-mail business model. Netflix quickly established global dominance and extended its subscriber base across almost two hundred countries, eventually becoming the world's top streaming giant. Nowadays, to maintain its massive market share against modern competitors, Netflix balances a mix of critically acclaimed original programming with a massive library of licensed content.
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