NBCUniversal Sells Out Super Bowl LX Ad Inventory

NBCUniversal has sold out ad inventory for Super Bowl LX, which will air on NBC, Peacock and Telemundo on Feb. 8, 2026. Ahead of its 20th season of "Sunday Night Football," it has also sold out 90% of its NFL inventory separate from the Super Bowl. The upcoming NFL season marks the highest grossing season to date for the media giant, with overall revenue increasing across all platforms. "Coming off of the strongest sports Upfront in our company's history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever," . . .