MPA and ByteDance Introduce AI Guardrails to Protect Intellectual Property on TikTok

The Motion Picture Association and ByteDance have worked together to produce global artificial intelligence guardrails to protect intellectual property on TikTok, the companies announced on Monday. Their new Memorandum of Understanding offers a framework for how generative AI video and image models can pull from existing film and TV properties. "Today's agreement illustrates our belief that copyright is a cornerstone of the film and television industry – and reinforces our commitment to protect creative content," MPA chairman/CEO Charles Rivkin said in a statement. "For the past . . .