Mavericks Reportedly Taking Action Against Luka Doncic’s $200 Billion Company After Banner Controversy

Luka Doncic is back this summer, looking sharper than ever as he leads Slovenia in EuroBasket. Tonight’s game against Poland has drawn plenty of attention, especially with Doncic showing his rhythm on the court. Yet while his international spotlight shines bright and his contract extension with the Lakers secures his NBA future, the shadows of past tensions still seem to follow him. It feels almost as if every new achievement he makes is quickly followed by another chapter that stirs old controversy.

The most recent example comes from a banner linked to a video game. Doncic’s promotional poster for Overwatch 2 was reportedly requested to be moved away from the American Airlines Center. For fans, the poster was simply an ad, but for the Mavericks, it signaled something deeper. Why would a team ask to distance itself from the face of its former star? The answer may rest in old disputes, ones that continue to keep both sides locked in subtle but visible conflict.

If that wasn’t enough, the Mavericks seem to have taken their stance further. Kirk Henderson recently shared on Twitter: “BREAKING: per the voices, the Dallas Mavericks are banning Gatorade from all facilities.” This matters because Doncic holds a reported ownership stake in Gatorade through its parent company, PepsiCo, worth part of its staggering $200 billion empire. He first entered that role after his rise in the NBA made him an international marketing figure. Cutting ties in this manner feels less like a facility decision and more like a deliberate step against the player’s corporate connections.

BREAKING: per the voices, the Dallas Mavericks are banning Gatorade from all facilities pic.twitter.com/C9BBlCmW8o

— Kirk Henderson (@KirkSeriousFace) August 27, 2025

(This is a developing story)

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