Jude Bellingham Takes The Lead In Calvin Klein's Steamy New Underwear Campaign

England star Jude Bellingham has been unveiled as the star of Calvin Klein’s latest underwear campaign.

Last week, the fashion brand began teasing a steamy new ad campaign dubbed simply “the next icon” starring a mystery star who fans quickly sussed out was the record-breaking midfielder.

On Monday, Calvin Klein finally confirmed that Jude was their new celebrity spokesperson, following in the footsteps of recent stars like Grammy-winning musicians Bad Bunny and Justin Bieber, Emmy winner Jeremy Allen White and Oscar winner Michael B Jordan.

They also began sharing new photos and clips from the collaboration, including close-up shots of the footballer’s torso as well as scenes depicting him in the label’s iconic underwear, accompanied by Jude declaring in voiceover: “What matters most is the icon underneath.”

Jude later said (as reported by British GQ): “I really enjoyed working on this campaign. I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself.

“Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”

Take a look at more shots from Jude’s new link-up with Calvin Klein in the posts below:

So far, 2026 has been yet another huge year for Jude.

As part of the England squad, the 23-year-old and his teammates took the Three Lions to third place in the 2026 World Cup, their best result since their first – and, to date, only – victory in the tournament 60 years earlier.

Meanwhile, Jude himself set the record for the most goals scored on behalf of England at a single World Cup, with seven to his name in total over the course of the tournament.

Outside of his work with England’s national team, Jude is currently signed to La Liga’s Real Madrid, and has been dating the content creator Ashlyn Castro for around a year.