Jennie Explains How Visual Snapshots Shape Her Music at OA Entertainment

Jennie has revealed that her creative process is driven by a visual-first methodology, claiming she can often “see a song” through mental images before the track is ever finished. In a feature interview with Interview magazine released in October 2026, the BLACKPINK member and solo artist detailed a sensory-based approach to music where sounds and lyrics trigger specific “snapshots” of colors, locations, or even outfits.

The artist explained that these visual cues serve as the foundation for her work, allowing her to conceptualize the aesthetic and mood of a project alongside its sonic development. This mental visualization has become a cornerstone of her creative identity since she began managing her solo career under her independent label, OA Entertainment (Odd Atelier). By using these snapshots as creative blueprints, Jennie has maintained a high level of directorial control over her recent output, ensuring that the fashion and visual storytelling are inextricably linked to her music from the earliest stages of production.

The artist uses mental images of outfits and locations as blueprints for her solo projects.

Independence and Solo Success in 2026

This visionary era follows a prolific period for Jennie, which began with the release of her debut solo studio album, Ruby, in March 2025. Since then, her autonomy at OA Entertainment has allowed her to experiment with more frequent releases and varied collaborations. In late August 2026, she released a new EP titled Fallen Angel, which further showcased her evolving artistic direction.

The 2026 calendar year has proven to be one of Jennie’s most successful on the global charts. Her single Less than a Lover, which debuted on July 24, set the stage for her fall successes. By October 2026, her collaboration “Dracula” reached number 6 on the Billboard Hot 100 Korea, solidifying her standing as a dominant solo force in the industry.

Beyond the recording studio, Jennie’s visual-centric approach has translated into major live performances. Throughout the summer of 2026, she headlined and performed at several high-profile global festivals, including Japan’s Summer Sonic. These appearances have been noted for their cohesive visual themes, reflecting the mental “snapshots” Jennie describes as the starting point for her creative journey.

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