Jade: That’s Showbiz Baby! review – former Little Mix star thrives in chaos on an idiosyncratic debut

(Sony)
Jade Thirlwall offers a wild ride through electroclash, Eurovision drama and emotive synth-pop – albeit one she can’t quite maintain for a whole album

Last month, the indefatigable Vice magazine published a piece on the “summer of British chaos”, documenting a scene of deranged social media provocateurs existing at the crispiest fringes of our nation’s cooked identity. Writer Clive Martin defined these graven images of the algorithm as being regionally specific, lurid, rowdy, funny and hedonistic. As a former member of Little Mix, a girl band put together via public vote on The X Factor, Jade Thirlwall might not seem like the likeliest bedfellow of this unhinged movement. But the South Shields pop star’s debut solo single, last year’s Angel of My Dreams, dodged focus-grouped smoothness to present a sublimely whacked-out, thoroughly British pop vision that felt like spinning through someone else’s for you page and realising they exist in a markedly different universe from your own.

It started with a wound-up sample of Puppet on a String, exploded into a falsetto-spiked power ballad, then grinding electroclash paired with a withering rap, then sped through each mode again, variously at double and half speed. Its wild energy was fuelled by contradiction: Gucci glamour paired with lines such as “If I don’t win, I’m in the bin”. And while Jade dissed Syco and X Factor boss Simon Cowell (“selling my soul to a psycho”), the song’s vaulting soundclashes defying his bland vision of pop, Angel was also her love letter to the toxic paramour of fame: a status that might be easier to sustain with more conventional fare than whiplashing Sandie Shaw into growling synths. It was crackers and brilliant: no former boy- or girl-bander has come close to making such an arresting reintroduction since – and I mean this as the highest possible praise – Geri Halliwell burned bright through a short-lived fit of dadaist genius.