iPhone 17, iPhone 17 Pro and the ultra-thin iPhone Air will be available for pre-order this Friday, 12 Sep 25

4 hours ago 3

Apple has officially introduced its latest generation of iPhones: the iPhone 17, iPhone 17 Pro, and the all-new iPhone Air. Each device pushes the boundaries in its own way — from the brighter display and smarter cameras of iPhone 17, to the pro-grade performance of iPhone 17 Pro and Pro Max, and the impossibly thin yet powerful design of iPhone Air. Together, they mark Apple’s most ambitious iPhone launch to date, all running on iOS 26 and powered by Apple’s latest silicon.

iPhone 17 — Bigger, brighter, smarter (now with Centre Stage selfies)

What’s new:

6.3-inch Super Retina XDR with ProMotion up to 120Hz, 3,000-nit peak outdoor brightness, thinner borders, Always-On, and improved power efficiency.

Ceramic Shield 2 with 3× better scratch resistance and reduced glare.

All-new Centre Stage front camera (18MP square sensor), Dual Capture, and AI-assisted group framing.

48MP Fusion Main (with 2× Telephoto) + 48MP Fusion Ultra Wide.

4K60 Dolby Vision video, Cinematic/Action modes, Spatial Audio, wind-noise reduction, and spatial capture for Apple Vision Pro.

A19 chip delivers faster CPU/GPU and Apple Intelligence on-device; Adaptive Power Mode pushes up to 30 hours video playback; 50% charge in ~20 minutes with 40W adapter.

Finishes & price (SG): lavender, mist blue, sage, white, black; 256GB/512GB; from S$1,299.
Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.

iPhone 17 Pro & iPhone 17 Pro Max — New design, A19 Pro, and pro-grade video

What’s new:

Aerospace-grade aluminum unibody with forged plateau for a larger battery + Apple-designed vapor chamber for sustained high performance.

6.3-inch / 6.9-inch Super Retina XDR, ProMotion 120Hz, Always-On, 3,000-nit outdoor peak, and Ceramic Shield 2 front & back for best durability yet.

A19 Pro with hardware-accelerated ray tracing, Neural Accelerators, and up to 40% better sustained performance.

Triple 48MP Fusion cameras (Main, Ultra Wide, new Telephoto) equivalent to 8 lenses, including 4× at 100mm and 8× at 200mm zoom.

Center Stage front camera (18MP), Dual Capture, and AI-based group framing.

Firsts for iPhone video: ProRes RAW, Apple Log 2, genlock for multi-cam shoots.

Finishes & price (SG): deep blue, cosmic orange, silver.

iPhone 17 Pro: from S$1,749 (256GB).

iPhone 17 Pro Max: from S$1,899 (256GB).

Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.

iPhone Air — The thinnest iPhone ever, without compromise

What’s new:

Just 5.6 mm thin, Grade-5 titanium frame, high-gloss mirror finish, and precision-milled plateau housing cameras, silicon, and speaker.

First iPhone with Ceramic Shield 2 on the front and Ceramic Shield on the back, giving 3× better scratch resistance and 4× crack resistance vs prior back glass.

6.5-inch Super Retina XDR with ProMotion 120Hz, Always-On, 3,000-nit outdoor peak.

Powered by A19 Pro, the new N1 wireless chip (Wi-Fi 7, Bluetooth 6, Thread), and C1X modem (up to 2× faster and 30% more efficient).

48MP Fusion Main camera (28/35mm + 2×) and 18MP Centre Stage front camera.

eSIM-only design, slimmer internals, easier travel connectivity.

Finishes & price (SG): space black, cloud white, light gold, sky blue; 256GB/512GB/1TB; from S$1,599.
Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.