Jessica Davies of Digiday examines how The Financial Times is looking to use an off-platform podcast to get more subscribers. Davies writes, “The series (sponsored by Nuveen) marks the opening move in a slower, more deliberate push into multi-platform, personality-led vodcasts that sit on dedicated channels, run across video and audio, and act as off-platform feeders […] How the FT is using an off-platform podcast to grow subscribers
Jessica Davies of Digiday examines how The Financial Times is looking to use an off-platform podcast to get more subscribers. Davies writes, “The series (sponsored by Nuveen) marks the opening move in a slower, more deliberate push into multi-platform, personality-led vodcasts that sit on dedicated channels, run across video and audio, and act as off-platform feeders […] 

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