How Korean Culture Found Its Way to More Screens and Entered a K-Pop Golden Era

In 2025, arguably the biggest movie of the year didn’t come from Hollywood or even hit U.S. movie theaters. It came from South Korea. KPop Demon Hunters became Netflix’s most popular film of all time and won Academy Awards for Best Animated Feature and Best Original Song... In 2020, Parasite became the first non-English language film to win the Academy Award for Best Picture. A year later, Squid Game became one of the most-watched television shows during the COVID-19 pandemic... Korean music has topped charts with bands like Blackpink and BTS. Even Korean beauty products, or K-beauty, have begun to...