From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations

If you're my age or older, you probably view each passing Roblox collaboration with simultaneous amusement and awe. Nike, Sour Patch Kids, Vans, Sonic the Hedgehog - the list of famous brands and people opting to enter the Roblox universe seemingly gets more ridiculous by the hour. Regardless, the collabs keep coming, and given that [...]