Facing declining traffic, Forbes turns to wine

Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, reports Sara Guaglione of Digiday. Guaglione reports, “There’s a sense of urgency to the strategy. In Q1 2026, Forbes’ site traffic was down 37 percent year over year, according to Emily Jackson, svp of revenue and […]