Ex-Raptors president Masai Ujiri takes role as advocate at United Nations

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Rommie Analytics

Masai Ujiri is going global.

The former Toronto Raptors president was appointed as a United Nations sustainable goals development advocate on Thursday, according a release sent out by Giants of Africa.

Ujiri, who parted with the Raptors in June, will join a group of international leaders in the SDG group, which aims to end global poverty and hunger while increasing well-being and education.

“Sport doesn’t just unite people — it breaks down barriers, builds hope and transforms entire communities,” Ujiri said in the press release. “Joining the SDG advocates is a tremendous honour, and I’m excited to be part of a global movement that empowers youth and drives meaningful change around the world.”

Ujiri, 55, was born in England and raised in Nigeria before coming to North America and working in the NBA with the Raptors and Denver Nuggets. He founded Giants of Africa, which aims to empower the continent’s youth through basketball.

The 80th session of the UN General Assembly will take place in New York from Sept. 9-23.

One day before its start, Ujiri will debut Origin: The Story of the Basketball Africa League — a documentary series focusing on Basketball Africa League — at the Toronto International Film Festival.

The Raptors recently announced that general manager Bobby Webster would take over from Ujiri as head of basketball operations.

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