Crunchyroll Commerce Chief Explains How Anime Streaming and Theatrical Releases Co-Exist

Crunchyroll is known for offering the latest anime shows on its streaming service. But arguably its hottest upcoming title is one that Mitchel Berger, executive vice president of global commerce at the streamer, is bringing out exclusively to theaters: "Demon Slayer: Kimetsu no Yaiba Infinity Castle." For the uninitiated, "Demon Slayer" is a massively popular anime about an organization that specializes in hunting demons in Taishō-era Japan. The show follows main character Tanjiro Kamado, who wants revenge after his family is massacred and his sister is turned into a demon. It sounds . . .