Creatorverse: Creators as Entrepreneurs Are Driving the Industry's Rise

Hey Creatorverse readers, Every week, I tell you basically the same thing - the creator economy is evolving and there's more money in it than ever before. That evolution isn't just because TikTok's algorithm is oh-so-addictive. It's because creators themselves have changed. The days of creators just being "talent" are long gone. The modern creator is now the entrepreneur, editor, producer and manager behind their own brand. Most of the people making money in this space are doing so through their own LLCs. In 2024, the top 50 honorees on Forbes' Top Creators list made $720 . . .