Broadcast, Cable Notch First TV Viewership Gains Since April, Boosted by College Football, New School Year

In a disruption of summer TV trends, a new school year and the return of football boosted broadcast and cable in Nielsen's Gauge report for August. The categories finished the month with 19.1% and 22.5% shares of TV viewing, marking their first gains since April. Broadcast notched its largest share of TV viewing since May as viewership climbed 1.1% on a monthly basis. Across the five-week measurement interval, the peak in broadcast viewership occurred during the final week of the month, coinciding with the official return of college football. Fox's first "Big Noon Saturday" game of . . .