Binance Pledges $53M to Expand Fintech Services in Mexico

Registered as an Electronic Payment Funds Institution, Medá is designed to handle peso deposits and withdrawals while expanding fintech services across the region.

Binance said the project comes with a planned investment of more than one billion pesos (about $53 million) over the next four years, with the goal of making digital services more accessible and affordable in a country of over 125 million people.

Regional vice president Guilherme Nazar described Mexico as a strategic market and said Medá is positioned to compete directly with other peso-focused platforms. “Competition will improve service quality and reduce costs for users,” he noted.

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The move underscores Binance’s broader compliance drive. The company says it now holds approvals in 23 jurisdictions worldwide, including France, Italy, Spain, Japan, Brazil, and Argentina. Brazil alone accounts for nearly 5% of visits to Binance’s website, making it one of the exchange’s largest markets.

With Medá, Binance is betting that an autonomous local operation can bridge traditional finance and crypto in Mexico, setting a precedent for how global exchanges adapt to regional frameworks.

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