Beyond Meat CEO Ethan Brown has said, “It’s just not the moment for plant-based meat,” following the company’s recent rebrand.

Beyond Meat rebranded as Beyond The Plant Protein Company last week, amid what Brown described as a “period of confusion” around plant-based proteins. In an interview by The Associated Press and published by Fortune, Brown said, “For me, it is an opportunity to reshape the company around very real food that is directly from plants. It’s about delivering all those benefits of the plant kingdom to the consumer in ways that they’re going to be able to easily integrate it into their lives.” In a social media post about the long-awaited rebrand, Beyond wrote, “Welcome to Beyond The Plant Protein...