Bella Hadid Marks 30th Birthday at Blackberry Farm as Orebella Revenue Nears $30 Million

Bella Hadid officially entered her thirties on October 9, 2026, marking the milestone with an intimate retreat in the Great Smoky Mountains. The supermodel shared highlights from her birthday weekend at Blackberry Farm in Tennessee, showcasing a wardrobe that blended custom modern pieces with high-fashion nostalgia.

The centerpiece of her celebration photos was a custom red bikini, which featured the number “30” on the top and her name, “Bella,” across the back. Hadid utilized the rustic backdrop of the luxury resort to document her transition into a new decade.

The fragrance line is projected to reach significant revenue milestones in 2026.

A Nod to Fashion History

Beyond the swimwear, Hadid incorporated a specific piece of television fashion history into her birthday look. She was photographed wearing a vintage red-and-white striped “Candy Striper” apron dress sourced from Sororité Vintage. The boutique has associated the garment with a costume worn by Sarah Jessica Parker during the sixth season of Sex and the City, though fashion historians note that the exact screen-used provenance of such vintage finds is often difficult to independently verify.

The choice of the apron dress aligns with Hadid’s recent “coastal cowgirl” and Americana aesthetic, which she has leaned into since spending more time in the equestrian-heavy regions of the South.

Entrepreneurial Success and “The Beauty”

The 30th birthday milestone arrives as Hadid’s professional focus shifts toward business ownership and acting. Her fragrance brand, Orebella, has seen significant growth since its debut, with projected revenues for 2026 estimated between $20 million and $30 million. To coincide with her birthday month, she launched a new body and hair perfume mist titled “Vanilla’s Touch” on October 3, marketing the scent as a personal tribute to this new chapter of her life.

Hadid is also expanding her presence on screen. Following her previous guest roles, she is reported to be starring in the 2026 series The Beauty. This move into scripted television, paired with the rapid scaling of her beauty empire, signals a strategic pivot from full-time runway modeling toward a multifaceted career as an entrepreneur and actress.

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