Amazon has an ‘About You’ section that is creeping out customers — it even knows if you have a ‘flat buttocks’

The e-commerce giant just dropped what it’s calling Amazon’s About You — essentially a showcase of your personality based on previous purchases, conversations with Alexa for shopping, any written product reviews and more. Technically, the retailer has been offering personalized shopping recs for years, using algorithms to push products it thinks you will like. Today, it does the same thing but on a bigger scale. This time, the popular commerce site has created an editable section for shoppers — which some folks are calling a personal dossier — where all of your habits and likes are displayed for you. The...