Amazon and Netflix Ink Advertising Partnership

Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer's inventory programmatically through the tech giant's demand-side platform (DSP). The offering will be available in the U.S., U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia starting in the fourth quarter of 2025. "We're delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP," Amazon Ads senior vice president Paul Kotas said in a statement. "Our goal is to . . .