The release of Grand Theft Auto VIis now a full-blown cultural event. Companies are reportedly seeing an unusual surge in vacation requests around November 19. Even PlayStation, which has never changed its logo to promote one of its own games, gave its app logo a GTA VI makeover when pre-orders went live. The second GTA VI trailer dropped in May 2025 raked in over 475 million views across platforms in a single day. That's more than the trailer for Avengers: Endgame. That’s how big Rockstar is!
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